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Which is The Best SEO Plug-in – Rankmath vs Yoast?

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One of the most important things to consider for the inexperienced website owner is SEO plugins (Search Engine Optimisation). It will make life easier and guide you through page optimisation without needing years of experience.

Two of WordPress’s most well-known SEO plugins are Yoast SEO (which has been around for years) and Rank Math (a relative newcomer!). This post will look at some of the features and benefits of each and give you a conclusion of which we think is the best regarding Rank math vs Yoast.

What is Offsite SEO rocketing your website with high quality content marketing

What does an SEO plug-in do on WordPress?

To ensure your website is optimised and easily accessible to search engine giants like Google, investing in SEO plugins can make all the difference. Rank Math or Yoast – look closely at each before selecting which comes out on top!

Both SEO plugins provide ways to improve the SEO friendliness of content, alerting users with recommendations when improvements need to be made. Benefit from increased indexability (getting listed on Google and other search engines) and improved exposure by getting started today!

Rank Math vs. Yoast SEO Comparison!

Now you know what they are, let’s jump in and put them to the test and get you on your SEO journey to higher rankings.

Free Features Rank math vs Yoast SEO. Who wins?

Although Rank Math is a relative newcomer, it offers powerful plugins packed with free features that Yoast charges extra. I have been using Yoast SEO for many years in my SEO agency, but I now find that Rank Math has so much more for free. Rank Math today!

Here is a quick breakdown.

Rank Math Free features

  1. Meta descriptions and titles
  2. Focus Keyword Analysis
  3. XML Sitemap
  4. Structured schema/ data
  5. Google Search Console integration
  6. Image SEO
  7. Local SEO
  8. Internal link suggestions
  9. Google Analytics
  10. Breadcrumbs
  11. Link Counter
  12. Redirect manager
  13. Basic WooCommerce SEO
  14. Schema markup
  15. WordPress block editor

Yoast SEO Free Features

  1. Meta Descriptions and SEO titles
  2. XML Sitemap
  3. Link counter
  4. Google Search Console integration
  5. Breadcrumbs
  6. Cornerstone Content
  7. Schema markup

Rank Math vs Yoast Premium Features

Rank Math Premium Features

  1. Google Trends Integration
  2. Advanced WooCommerce SEO
  3. Google News SEO sitemap
  4. Google Video SEO sitemap
  5. View your history on Google Adsense
  6. Advanced Google Analytics
  7. Track Google Index Status
  8. Local SEO In multiple locations.

Yoast SEO Premium Features

  1. Inclusive Language Analysis
  2. Internal link suggestions
  3. IndexNow
  4. Short Links
  5. Keyword Suggestions
  6. Local SEO
  7. News SEO
  8. Video SEO
  9. WooCommerce SEO

Rankmath vs Yoast- Key Features Compared

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Keywords Analysis

Analysing keywords is the main task of these SEO plugins because, although keywords are becoming less important in SEO for now, they are still the backbone of the industry.

Rank Math

  • Focus Keywords– Rank Math gives you the option to choose up to 5 keywords to track
  • Keyword Auto Suggest – The Keyword Auto Suggest tool gives you various suggestions pulled from Google.
  • Google Trends and Keyword Comparison Tool – This allows you to pick keywords that are trending upwards.

Yoast SEO

  • Focus Keywords – Yoast SEO will only give you 1 keyword to track, which is limiting, and you have to upgrade to get more.
  • Keyword Auto Suggest – Yoast SEO does not have an auto-suggest SEO tool.

Content Analysis and Optimisation

Both Rank Math and Yoast SEO offer powerful content analysis tools to help get your website, posts, and other online material noticed. These features allow you to optimise your content so potential customers find exactly what they want!

content marketing expertise


Rank Math gives a clear colour coding system similar to Yoast, so at a glance, you can see how well your pages and posts are optimised for the focus keyword or words.

  • Red (Below 50) – Poor
  • Yellow (51-80) – Medium
  • Green (80+) – Good

That’s the colour coding explained. Now, let’s cover the categories.
You will be alerted on the dashboard to content that needs optimising, and they give nice, clear, basic SEO improvement advice.

A page on your website mentioning a product should link to either category pages or products
Basic SEO

In this section, there are 6 different optimisations that Rank Math will check for and prompt you to update the areas that need improvement:

  • Focus keyword on the SEO title – This test checks if your primary keyword is in the SEO title, which is important for ranking well.
  • Keyword to your SEO Meta Description – According to Google, a meta description isn’t a ranking factor any more. A meta description is to help entice searchers to click on your link. However, we think it’s a good idea to add the keyword to the description as it will be what they have searched for and will be relevant.
  • Focus Keyword in URL – The URL for the page is also a very important place to have your keyword, although exact matching URLs are not as important these days. Again, it’s a good idea to add it.
  • Keyword in first 100 words – Starting your content with the exact keyword means that search engines know your content is highly relatable to the focus keyword.
  • Use Focus Keyword in the content – As well as analysing for keywords in your SEO titles, Meta Description, and URL, Rank Math will check if your focus keywords are present in your content.
  • Overall Content-Length – This test will focus on your content length. To achieve a score of 100%, you will need your content to be 2500 words and above.

In this section, Rank Math will analyse your content and check that you have:

Further analysis includes heading tags such as H1 and H2/H3, image Alt description tags and internal and external linking.

Readability analysis

Ensure readers can quickly find the information they need with Rank Maths’ Readability Analysis.

Our feature will guide you in crafting an SEO title that sparks emotion, includes power words and numbers, and confirms its position near the beginning of a post or page.

Content readability analysis checks for long paragraphs and suggests creating tables of contents, so users don’t have to scroll through whole articles if their query is more specific — it will also ensure any images or videos are present!


The old faithful Yoast SEO plugins do much the same Rank Math but with fewer features and more upselling to premium features.


In this section, you can enter a focus key phrase, an SEO Title that packs a punch and a Meta Description for drawing readers in. All of these will be run through Yoast SEO analysis so you can ensure everything is optimal, from keyword distribution to outbound links, images included or what about internal link-ups?

It doesn’t stop there – they will check whether the length of your phrases is suitable and make sure all other criteria measure up, too.


The current readability tests in the Yoast SEO plugin are:

  • Word Complexity (Only with the premium version)
  • Passive Voice
  • Consecutive Sentences – Check sentences are consecutive and concise.
  • Subheading Distribution – Ensues subheadings are correctly distributed throughout your content.
  • Paragraph Length – Yoast SEO will inform you if your paragraphs are too long.
  • Sentence Length – Yoast will let you know if your sentences are too long!

Rank Math offers a much more extensive and thorough keyword analysis than Yoast SEO.

Rankmath vs Yoast – Integrated Tools

Rank Math

Yoast SEO

Yoast SEO has integrated the following SEO tools. However, they are only available with the premium version:

  1. Wincher
  3. Zapier
  4. Elementor
  5. ACF
  6. Algolia
  7. WordProof
  8. Jetpack
  9. WooCommerce

How much does Rank Math cost?

There are 3 tiers to the Rank Math Pricing Plans if you decide you want the premium features:

Pro Version

According to Rank Math, this version is ideal for individuals, bloggers and beginners, costing $129 (£110.23) per year.

Current offers:

Rank Math pro – $59 per year

Rank Math Business – $199 per year

Rank Math Agency – $499 per year

How Much Does Yoast SEO Cost?

Yoast SEO currently offers two types of its premium version:

Yoast SEO Premium Version

Yoast Premium costs £99 per year, which only includes one website.

Yoast SEO Premium Extensions

In addition to the above £99 fee, Yoast SEO offers four additional premium extensions:

  • Local SEO – additional £79 per year for a single website
  • News SEO – an additional £79 per year for a single website
  • Video SEO – an additional £79 per year for a single website
  • WooCommerce SEO – an additional £79 per year for a single website

Switching From Yoast SEO to Rank Math?

man on computer comparing rankmath vs yoast

Transitioning from Yoast SEO to Rank Math SEO Plug-in is straightforward. You can import data from Yoast by using Rank Maths Set up Wizard when you install Rank Math. Alternatively, you can always return to the set-up wizard anytime. Follow these easy steps to switch from Yoast SEO to Rank Math:

  1. Sign up for a Rank Math account
  2. Deactivate Yoast SEO plug-in
  3. Open Rank Math Setup Wizard
  4. Connect your Rank Math Account
  5. Import data from the Yoast SEO plug-in
  6. Delete Yoast SEO

Rankmath vs Yoast – Which SEO plugin comes out on top?

If you’re looking for reliable, comprehensive SEO plugins, look no further than Rank Math.

This newcomer to the industry is raising eyebrows with some amazing features – many of which are completely free! You’ll also find setup easier here than the more established Yoast SEO, making it an ideal choice from both cost-effectiveness and practicality perspectives. So, there you have it Yoast vs Rankmath, and if your website needs optimisation help.


Guy Tomlinson brings 15 years of SEO mastery and 20 years in sales and marketing to the table. Founder of a successful SEO agency and a seasoned speaker at industry events, Guy is passionate about turning clicks into customers. Subscribe for insider tips and strategies that deliver real results

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