Good backlinks can skyrocket your site’s search engine ranking, while poor ones can be a bit of a damp squib or get the website banned from search results.

So, if you’re new to this, our comprehensive guide will get you up to speed on how to make backlinks work for you.

Quality over quantity, always. Ready to make some noise in the search engine rankings? Let’s go.

What are backlinks?

Part of good off-site SEO backlinks is a vote of confidence. Just like testimonials and reviews can influence customers, backlinks can sway the opinion of search engines about your website.

If influential, reputable, relevant websites link to your website, it’s as if they’re saying, Listen up, this site knows what it’s talking about on this subject!

Do All Backlinks Have the Same Power?

No, not all backlinks are created equal. Some backlinks pass more “link equity” (value) to your website, often called “link juice.” It’s not just any link that counts but from a highly credible site that can boost your SEO rankings.

Why are Backlinks Important?

Backlinks are an indicator of the popularity or importance of a website. They are akin to endorsements or votes of confidence from one website to another and play an instrumental role in search engine optimisation. Search engines such as Google view backlinks as a vote for the linked site; it’s hard-baked into their algorithm called Page Rank. Google used to show a website’s page rank, but because it was abused, they stopped that. It’s still being used behind the scenes. You can read more in-depth, up-to-date information here.

Different Types of Backlinks

Backlinks come in varying forms and types, impacting your site’s SEO.

Text Backlinks

Text backlinks are the most common type of website backlink used. They are words or phrases linked to another webpage or site.

Image Backlinks

Image backlinks occur when images found on the web link to another website.

Nofollow Links

Nofollow links contain the “rel=nofollow” link attribute in the HTML code. These links tell search engines not to follow the link, thus not passing any “link juice” or SEO value to the link to the site owner.

Follow Links

Conversely, “follow” links pass the total value of the link to the website. If a penalty is attached to the domain, this will also flow through to the website. So, be very careful where your links come from. If you have a link you think is toxic and didn’t ask for it, you can ask Google to ignore it; this is called a Disavow request.

How to Get Backlinks

There are several ways to acquire more backlinks here, but some strategies may yield better results. You may like our post 17 Tips for Link Building For SEO.

Create Quality Content

The most effective way to gain backlinks is organically by creating high-quality, unique, and informative content that others want to link to.

Guest Blogging

Guest blogging involves writing content for other websites. It’s a great way to earn high-quality backlinks while establishing your authority in your field.

Broken Link Building Opportunities

Broken link building involves finding broken links on other websites and suggesting a link exchange with your site with relevant content as a replacement.

Monitoring Backlinks

Keeping an eye on your backlinks is essential for understanding your link profile’s health and how it’s influencing your SEO. Tools like Google Search Console, Ahrefs, and Moz Link Explorer can provide comprehensive insights into your backlinks.

Backlink Strategy

Having a backlink strategy is integral to your SEO efforts. Your plan should focus on acquiring high-quality backlinks from authoritative websites naturally and organically.

Backlink Building

Building backlinks is a continuous process that requires time, effort, and a well-thought-out strategy. Focus on the quality of your backlinks rather than the quantity, as high-quality links from authoritative sites will have a much more significant impact on your rankings.

Backlink Tools

There are numerous backlink tools available to help you with your backlink efforts. These tools can assist in competitive backlink research, finding potential opportunities, monitoring your backlink profile, and understanding how your backlinks impact your SEO.

Free Backlinks

While most high-quality backlinks require effort, there are opportunities to gain free backlinks. These can come from writing testimonials, getting featured by influencers, or submitting content to directories linking sites and forums.

Backlink Velocity: Timing Matters in SEO

Speed isn’t just for athletes; it matters in SEO, too. How quickly you gain backlinks can influence your rankings. Rush it, and you might trigger search engine alarms. Slow and steady wins this race.

Deep Linking: More than Just a Homepage Game

Backlinks to your homepage are great, but dig deeper. Getting links to various site pages can show search engines that you’re not a one-hit-wonder but a well-rounded resource.

Anchor Text Diversity: The Spice of SEO Life

Diverse anchor texts make your backlink profile look more natural to search engines. Uniformity is dull, even for Google’s algorithm.

Contextual Backlinks: It’s All About the Company You Keep

A backlink from a blog post on a website in a related industry is worth its weight in gold. These contextually relevant links can offer more SEO juice than random placements.

Link Reclamation: Keep What’s Yours

Sometimes, websites link to your content but mess up the link or remove it. It’s time to generate backlinks and reclaim those lost backlinks. It’s like finding a fiver in an old coat: easy gains!

Tiered Back Linking: A Layered Approach.

Why settle for direct backlinks to your site when you can have backlinks to those backlinks? This layered approach can multiply your SEO gains, but it’s a tightrope, so be careful. In all cases, we advise natural links. Don’t try cheating. This never ends well.

Backlink Audits: The Health Check Every Site Needs

Like a car needs its MOT, your prerequisites are regular backlink audits. Keep tabs on who’s linking to you and how it’s affecting your rankings. Use tools like Ahrefs or SEMRUSH to keep your game sharp.

Disavowing Backlinks: Cutting Off the Dead Weight

Are Spammy or low-quality backlinks hurting your site? Disavow them through Google’s tools. It’s like telling Google, “Hey, I don’t know this guy,” and distancing yourself from the wrong crowd.

Backlink Metrics: What to Monitor

Monitor metrics like Domain Authority, Page Authority, and Citation Flow. They like your website’s heart rate, blood pressure, and cholesterol levels.

Backlink Geolocation: Where in the World Are Your Links?

International backlinks can bring global traffic, but for local SEO strategies, you might want to focus on links from your website to your country or city.

Understanding Backlinks FAQs

What’s the Deal with Anchor Text?

Anchor text is the clickable text in a hyperlink, usually underlined in blue. It’s a way to give users and search engines like Google more context about the link. Using keyword-rich anchor text can be a game-changer for your link-building strategy, but be careful not to overdo it!

Are Paid Links a Good Idea?

Generally, paid links are risky business. They may offer a quick boost, but search engines can penalise you for what they consider “unnatural” link building. So, are they worth it? Most SEO experts would agree with us and say no.

How Do Internal Links Help?

Internal links connect different pages on your site, helping search engine algorithms navigate and understand your web pages better. They’re like the friendly tour guide on your website, making it easier for Google’s search bots to find what’s where. See Best WordPress Plugin for Internal Linking 5 Superb Solutions to Elevate Your Website

How Important is Domain Authority?

Regarding inbound links, getting them from high-authority sites is like getting a thumbs-up from the popular kid in school. It tells search engines your site has street cred, boosting your position in search engine results. Domain Authority is becoming an outdated metric. Further, read here: The case against Moz’s Domain Authority.

Can Backlinks Help with Organic Traffic?

You bet! Good quality backlinks can significantly improve your organic search engine traffic. Think of each backlink as a vote of confidence, making you more attractive to search engines.

What is Broken Link Building?

Broken links are the ‘ghost towns’ of the internet. You find these links on other sites, and when they lead to a ‘404 Not Found’, you can offer one of your web pages as a replacement. It’s like a win-win: they fix broken links, and you get a new incoming link.

Wrapping things up

If you’re after SEO glory, backlinks are your bread and butter. These digital “thumbs-ups” from one site to another aren’t just handy; they’re an absolute must for your search engine ranking.

Dive into different types like text backlinks, image backlinks, nofollow and follow links, but remember: it’s quality over quantity.

Use backlink tools like Google Search Console and Ahrefs to keep tabs on your link profile, and bank on strategies like guest blogging and broken link building to acquire those SEO-boosting links. Are you thinking of paid links? Proceed with caution.

And let’s not forget internal and external links can do a fab job of upping your SEO game, too. So, are you ready to rock your website’s SEO with a robust backlink strategy?

This clickable text, typically highlighted in a different colour or underlined, acts as a bridge that directs users from one web page to another. The words used in this text can profoundly impact your SEO efforts, making the mastery of anchor text best practices essential.

This comprehensive guide delves into the world of anchor text, covering everything from its importance to the best practices involved.

Introduction to Anchor Text

Anchor text is the visible and clickable text in a hyperlink. It generally appears underlined and highlighted in a different colour, usually blue, indicating to users that it is clickable. For instance, if you see “best SEO practices” in a sentence, “best SEO practices” is the anchor text.

Explaining Anchor Text with HTML Code

In HTML coding, anchor text appears within the ‘a’ tags. For instance, in the code <a href=”https://seo.com”>best SEO practices</a>, “best SEO practices” is the anchor text.

This text is what users see and click on, while the URL within the ‘href’ attribute is where they are directed upon clicking.

The Importance of Anchor Text for SEO

Anchor text is vital in SEO for several reasons. Firstly, search engines like Google use anchor text to understand the content and context of the linked page, which informs their indexing.

Secondly, well-crafted anchor text enhances the user experience by providing clear, descriptive links to additional relevant content. Here are two key benefits of using anchor text effectively:

Increased Link Juice (Backlink Value)

“Link juice” is an SEO term referring to the value or equity passed from one page or site to another through links. Google uses anchor text to determine the relevance of a link, thereby contributing to the link juice of the linked page.

The right anchor text can significantly enhance this, improving your page’s search engine rankings.

Enhanced Clickability

Anchor text that is descriptive and relevant is more attractive to users, making links more clickable. This direct traffic and engagement can improve sales and conversion rates and enhance SEO signals due to increased user interaction.

Evolution of Anchor Text in SEO

Anchor text has experienced several shifts since the dawn of search engines, particularly concerning its use in SEO.

In the early 2000s, keyword-rich anchor text was considered an SEO best practice. SEOs would create multiple links using the exact match anchor text related to the page they were linking to, intending to exploit the Google algorithm.

However, this approach often resulted in a poor user experience, as the anchor text could appear spammy and out of place.

Recognising these issues, Google released the first Penguin update in April 2012. This update penalised sites that over-optimised their anchor text with exact match keywords, causing a significant shift in SEO practices.

Today, the focus is on creating user-friendly and contextually relevant anchor text.

Understanding Anchor Text Ratio

The anchor text ratio refers to the proportion of different types of anchor text used on a website. Maintaining a natural and diverse anchor text ratio is vital, as an unnaturally high frequency of one type (exact match anchor text) can raise red flags for search engines, potentially leading to penalties.

Anchor Text Keyword Density

Much like the keyword density on a webpage, anchor text keyword density refers to the frequency of a keyword appearing in the anchor text.

A higher density can potentially signal keyword stuffing, an outdated and frowned upon SEO tactic. It’s critical to strike a balance, ensuring your anchor text is keyword-rich but not overly so.

The Impact of Anchor Text Variation

A healthy variation in anchor text types can enhance your SEO efforts. It creates a natural link profile more likely to pass search engine scrutiny, especially since Google’s algorithms have grown increasingly sophisticated at detecting unnatural or manipulative linking practices.

The Necessity of Diversifying Your Anchor Text

Diversifying your anchor text is crucial for avoiding over-optimisation penalties and maintaining a natural link profile.

A mix of exact match, partial match, branded, and generic anchor text can create a balanced and diverse anchor text profile.

Exploring Different Types of Anchor Text

There are several types of anchor text, each serving a unique purpose in your SEO strategy. Here are the main ones you should be familiar with:

1. Branded Anchor Text

Branded anchor text uses a brand name as the anchor text. It helps cite sources or link directly to another website. For instance, “Check out our latest blog on SEO Marketing Mastery” is an example of branded anchor text.

2. Exact Match Anchor Text

Exact match anchor text includes a keyword that mirrors the page it’s linking to. For example, ‘SEO practices‘ links to a page about SEO practices. While powerful, using this type sparingly is essential to avoid over-optimisation.

3. Partial Match Anchor Text

Partial match anchor text includes a variation of the keyword on the linked-to page. For instance, ‘best SEO strategies’ links to a page about SEO practices.

4. Generic Anchor Text

Generic anchor text uses a generic word or phrase like “click here” or “learn more”. While not particularly informative, it’s often used to encourage users to click on a link.

5. Naked Link Anchor Text

Naked link anchor text is simply a URL used as an anchor, such as ‘https://seomarketingmastery.com/‘. While it can look untidy, it’s sometimes necessary, depending on the context.

SEO Strategies for Optimising Anchor Text

Optimising your anchor text is more of an art than a science. It requires a delicate balance between incorporating relevant keywords for SEO and crafting user-friendly, contextually relevant text. Here are some strategies to keep in mind:

1. Ensure Anchor Text Relevance

Relevant anchor text helps search engines understand your site structure and can improve your website’s rankings. It also looks more natural to your readers, increasing their likelihood of clicking on the link.

2. Avoid Over-Optimising Anchor Text

While it’s essential to include keywords in your anchor text, overdoing it can lead to penalties. Aim for a natural, varied mix of anchor text types and keep keyword use reasonable.

3. Pay Attention to Surrounding Text

The text surrounding your anchor text can lend further context to the linked page, aiding user understanding and search engine indexing. Ensure the surrounding text is relevant and complements the anchor text.

4. Audit Your Website for Broken Anchor Text Links

Broken links can harm your website’s user experience and SEO. Regularly auditing your website can help you identify and fix broken anchor text links, keeping your site running smoothly.

In conclusion, mastering the art of anchor text is a vital aspect of off-site SEO. By understanding its importance, knowing the different types, and implementing the best practices, you can enhance your website’s SEO performance and user experience.

Remember, the key is to strike a balance – your anchor text should be SEO-friendly and user-friendly. You can optimise your anchor text with careful planning and a strategic approach for maximum impact.

Case Study – Anchor Text Best Practices

The keywords used are examples of keywords from this post to give a visual overview.

Case Study: The Risks of Overusing Exact Match Anchor Text

The Situation

An example of a website’s backlink profile is visualised through this chart. On the surface, it seemed like a straightforward overview of keyword usage. However, a closer inspection revealed a glaring issue: the “Anchor Text” keyword, which is an exact match, is dangerously high as the side of other keywords. This overshadowed other types of anchor text like “Exact Match,” “Partial Match,” and “Generic.”

The Red Flag

Why is this a big deal, you wonder? Google’s algorithms are more sophisticated than ever. They’re designed to spot unnatural backlink profiles, and one of the giant red flags is an over-reliance on exact match anchor text. In our example, the “Anchor Text” keyword accounted for 25 out of the total backlinks in yellow. That’s a red flag you can’t ignore!

The Likely Outcome

The website will likely be penalised if Google’s algorithm picks up on this. Penalties can range from a drop in search rankings to a complete de-indexing of search results. Either way, it’s bad news for users and search engines regarding the website’s visibility and credibility.

The Takeaway

So, what’s the lesson here? Balance is key. Following the anchor text best practices with a natural backlink profile will have a mix of different types of anchor text: exact match, partial match, branded, and so on. Over-relying on exact match anchor text is like putting all your eggs in one basket and then dropping them. Not a good idea.

Moreover, it’s essential to consider other ranking factors and link-building strategies. For instance, using descriptive anchor text, optimising anchor text, and even incorporating Alt tags can make a difference. Creating Spammy backlinks or focusing solely on keyword-rich anchors can backfire spectacularly.

In summary, our chart serves as a cautionary tale. It’s a stark reminder to diversify your anchor text and monitor your backlink profile. Because when it comes to SEO, you don’t want to play fast and loose with Google’s guidelines.

Frequently Asked Questions (FAQ)

What is Anchor Text Keyword Density, and How Does it Affect SEO?

Anchor Text Best Practices for keyword density refers to the frequency of your target keyword in your anchor texts. A balanced approach is crucial to avoid alerting search engine crawlers about potential keyword stuffing.

There is no definitive keyword density ratio, but you must keep the exact match low, only 1-2% of your overall anchor text.

Can I Use the Same Anchor Text for Multiple Links?

Using the exact anchor text for multiple internal links can risk unnatural anchor text distribution. A diverse range of anchor texts can improve your internal linking strategies, making it more appealing to web crawlers.

What Role Does Natural Language Play in Anchor Text SEO?

Natural language in anchor text is critical for users and search engine crawlers. It creates a more user-friendly experience and helps search engines determine the context of your web pages.

How Does Image Anchor Text Work?

Image anchor text relies on the alt text as its anchor. The alt attribute, therefore, plays a vital role in how search engines interpret the linked content.

Are Naked URLs Effective as Anchor Text?

Naked URLs, or naked anchor text, do offer transparency. Users know precisely where the link points, but they lack the SEO benefits of optimised anchor text.

How Do External Links Differ from Internal Links?

External links point to different domains, while internal links connect web pages within the same site. Both links are critical in link building, but internal linking optimises your anchor text around your target keywords.

Is Underlined Anchor Text a Must?

Underlined anchor text isn’t mandatory but has been a traditional indicator of links. Regardless, clarity is key, and your link text should be easily identifiable, whether underlined or not.

What is Unnatural Anchor Text, and How Can I Avoid It?

Unnatural anchor text is typically overly optimised and can trigger penalties from search engines. Focus on natural and balanced anchor text distribution to avoid issues.

Does the Target Page’s Content Affect My Anchor Text Strategy?

Yes, the content of your target page should align closely with your anchor text strategy. A well-matched target page and anchor text enhance the user experience and can positively impact your link-building efforts.

In this post, we’ll give you some top link-building strategies for effective link building, that will help you achieve the desired results. Keep in mind that SEO is an ever-evolving process, so always be on the lookout for new and improved ways to get those links!

Link Building For SEO?

Link building is the practice of getting other websites, blogs, online videos, or social media personalities to create a hyperlink in their content to a page on your website. These links are called backlinks! (back-Link)

Why Is Link Building Important For SEO?

• Acquiring links builds relationships with other site owners
• Passes SEO value also known as Domain Authority
• Google uses backlinks to rank web pages on the Search Engine Results Pages (SERPS)
• Creates trust and credibility with website users.
• Let’s Google know that other websites find your web pages valuable enough to link from other sites, therefore increasing your site ranking on search engines.
• Improves conversion rates and credibility with your website users.

While link building may seem like an easy way of driving visitors to your content (and boosting your income), it really does pay to take caution. Link building techniques done incorrectly can also risk upsetting the search engines and tanking your rankings altogether.

Make sure you have a read of the guidelines on link building, Google can penalise your website if it’s caught cheating the search results to make some quick cash.

You can find the guidelines here https://developers.google.com/search/docs/essentials

So, let’s look at some tips to help you reach link-building success:

Tips For Link Building For SEO:

Stay Within The Guidelines when Link Building For SEO

With Google’s recent Helpful Content Update having launched earlier this year, using ‘black hat’ (against Google guidelines) techniques which can be inserting random links all over the place in poor low-quality content simply isn’t wise. (not that it ever was to be fair)

Do Not Take Link Building Shortcuts When Link Building For SEO

Link building can be a big plus to any SEO strategy as long as done properly, and you are not taking shortcuts.

Effectively, you’re aiming to obtain backlinks from high-authority websites in the same niche as you and people you recognise and trust in your industry. The better quality backlinks you have, the higher you can (in theory) climb Google’s search rankings.

Not sure which sites are high value? Here is a free Domain checker https://websiteseochecker.com/domain-authority-checker/ its best to only build links from DA30+

More information here on what Domain Authority is and how its calculated https://moz.com/learn/seo/domain-authority

Don’t Try And Game The System

As already mentioned link building has always been a popular way of boosting your chances of getting seen first and clicked more often. However, in the past, it’s been used to a somewhat fraudulent extent I can’t emphasise enough to keep it clean, trust me the only way to build a long-term business online is by playing by the rules.

Unfortunately, even if you’re building links legitimately, there’s still a risk of Google assuming you’re trying to game the system or someone trying to discredit you by building poor links to YOUR website, this is known as negative SEO.

Fortunately, if this happens there is a way to tell Google to ignore some links to your website in the form of a disavow request you can find more here. Google Disavow File 

It’s why so many people choose white-label link-building tactics and outsource the work to help ease the load. Even then, some organisations may use unscrupulous methods like PBNs (Private Blog Networks) that can even get you banned from search results!

Doing your own research on companies offering these services is a must!

Remember: Keep link-building tactics within Google’s Guidelines.

More Links Don’t Mean You’ll Rank Higher

Some content producers assume the more links you have, the higher you will rank on a given search engine.

A linking page with lots of outgoing external links is unlikely to provide much value as a backlink as the percentage of Domain Authority passed is barely worth it.

Leveraging websites that have fewer connections, but greater relevance and high domain authority in your area can be far more beneficial for SEO purposes.

Remember: More backlinks do not mean you will rank higher so ignore the fools that talk about quantity over quality!

Search Engine Rankings Are Given To Quality Content – (With Links)

Always remember that a search engine is looking for quality content – and Google, for example, is smarter than ever when it comes to people trying to game their algorithms.

While black hat SEO is a way of bypassing Google rules, we’re in a new age of SEO and this will get you banned faster than you can say.

Avoid Link Building Tools When Link Building For SEO

To guarantee your website’s success, steer clear of link-building tools that promise a quick and easy way to generate multiple links.

Rather than relying on artificial methods like these, create quality backlinks through skilled networking and ethical practices.

Remember: Using a link-building tool can harm your SEO.

Choose Broken Link Building Strategies, Don’t Start Buying Links

Building links organically is a much more effective strategy than purchasing them.

Starting a broken link-building campaign will ensure that your site receives quality inbound connections and grows its credibility faster, making it an ideal choice for anyone looking to maximise their SEO results.

Remember: A natural link means high quality!

A Guest Post Can Still Be A Safe Link Building Strategy

A guest post is an engaging content written by a non-employee or third party that offers exclusive insight and expertise to readers on your website.

By giving voices from outside the company platform, it brings invaluable perspectives that can be both entertaining and educational for your audience and offers to build links to your website in the content to help with your link-building efforts.

Guest blogging on relevant sites can be an effective tool for building links from a blog post, but it’s important to ensure they’re done strategically and with consideration. When implemented correctly, a guest post can produce long-term rewards in terms of SEO visibility and web traffic growth.

You can read more about guest blogging here but remember moderation when guest blogging.

(Again) Don’t Buy Links For Your Link-Building Strategies

Paid link building rather than link building properly is a mistake – or, effectively, trying to cheat the system – effectively goes against Google’s webmaster guidelines.

Risking Google’s terms and conditions means your pages are at risk of penalties – leaving you to fall down the rankings.

Avoid Low-Quality Links Pointing To Your Web Pages

Blog comments, forum profiles, and bookmarks are all low-quality backlinks that just do not give value these days, most of these forms of links have been devalued but having numerous them can still have you fall foul of the search engines guidelines and lower your positions.

It would be far better for you to spend some time broken link building on high-quality sites as they are more likely to want to keep their high-quality links working as they know the importance of good SEO.

The best way is to take your time and create valuable content that really helps people, this is a far better link-building strategy and links pointing to your website from genuine high-authority websites with few outbound links are far superior.

Resource Page Link Building Strategies

Resource page link building is a process of creating backlinks to your website by being listed on other resource website pages.

It involves finding websites related to yours that have a resources or links page, then contacting the site owner and requesting to be added to their list of external links for their visitors.

In a nutshell, you want other sites to view your content as useful, therefore linking to your page for further reading.

A Successful Link Building Strategy Will Take Time

Establishing a solid link-building strategy and executing it well can be time-consuming – but this is due to the worthwhile benefits that come with doing so.

By taking your time, you’ll ensure greater success for your business in the long run.

Think About Your Target Audience

For example, if you write about beauty products, then you may attract a mostly young audience interested in makeup and hair.

If you have links from websites about technology or the construction industry then they just don’t make sense, either to the searchers or the search engines.

Linking to dog food in your beauty or gardening guides is no good – so it really pays to find hyper-relevant, genuinely useful links for your content.

Earn Your Links and Organic Traffic!

Earning links takes time, but it’s safe, and legitimate, and reaps massive rewards in the long run.

Building real relationships through social media, forums, and such like can get you known and the best link-building strategies are the ones that are more organic.

Give consistently high-quality content and people will start to link to you, think about YouTube, how do you grow a channel?

That’s right constant high-quality consistent content and building a real following.

You Should Look To Legitimate, Verified Sources

Linking out of some of your blog posts can actually help the page as you are providing further reading to support your content.

When linking out, it really does pay to look for legitimate sources that are fully verifiable, and who are well-established.

Two-way backlinks are not valuable, the old you link to me and I will link to you has been dead for years so do not try to attract links this way.

Always carefully look into sources that have legitimately helpful content, and have a considerable track record. Linking blindly, again, is a no-no – you’ll just end up wasting time and money.

You Should Increase Your Links Slowly Over Time

Having too many links at once will automatically create some bad attention for your site. Search engines may assume that you are running a link farm, making them more likely to rank you lower or even ban your website!

By slowly increasing the links and earning them properly, you will better ensure success. It’s all about doing things properly first, and then reaping rewards later!

Link Building For SEO Tips Checklist

What You Need To Remember about link building

1. Stay within the guidelines for your Link Building strategies
2. Do Not Take Link Building Shortcuts
3. Don’t Try And Game The System
4. More links don’t mean you’ll rank higher
5. Search engine rankings are given to quality content
6. Avoid link-building tools
7. Broken link-building strategies are better than buying links
8. A guest post can still be a safe link-building strategy
9. Don’t buy links for your link-building strategies
10. Avoid low-quality links pointing to your web pages
11. Resource page link-building strategies
12. Remember that a good link-building strategy will take time
13. Think about your target audience
14. Earn your links with high-quality content
15. You should look to legitimate, verified sources
16. You should increase your links slowly over time
17. You may not get linked back at all

Link Building For SEO Our Conclusion

Whether you use an outreach link-building service, need help with backlink building, or are tackling all of this on your own, it’s never wise to try and outpace Google, or any search engine for that matter.

While it’s possible a link-building agency can help, always try and get some natural backlinks first. You never know – you might strike luck earlier than you think.