Online brand visibility is crucial. One of the key factors in boosting my SEO agency’s online presence has been brand mentions. Building your presence is essential to building your business online.
However, what exactly are brand mentions, and how can they be utilised to enhance your online visibility? Let’s delve into the subject and demystify it.
Brand mentions are vital for online visibility, referring to instances where a brand is acknowledged directly or indirectly. Monitoring these mentions offers insights into public opinion, boosts brand awareness, and provides social proof. Understanding the sentiment behind mentions is essential, with AI tools categorising them as positive, neutral, or negative. Monitoring includes tracking on social media and review sites.